SHE'S SO SCHWEEET!
INGA VERONIQUE | FOUNDER/CEO
2X Grammy Award Winner and a visionary force, Inga Veronique is a New York based Video Executive responsible for shaping an astounding array of visual content that has changed the landscape within the entertainment industry: as a Director Curator, Creative Producer, and Executive Producer.
After graduating in 1994 from New York Institute of Technology with a degree in Film and Television Production, she began her professional career as an assistant for then up and coming director Diane Martel. In 1995, she advanced to Video Coordinator, and subsequently Video Production Manager for Hype Williams’ Big Dog Films.
Veronique’s stellar reputation quickly grabbed the attention of various record label executives.
It was Elektra Records that recruited her as Director of Video Production from 1996-1999, where she discovered her talent of fearlessly pairing up-and-coming directors who previously had no platform with new and established artists, collectively catapulting their careers.
In 1999, she joined the team at H.S.I. Productions as Executive Producer of the Music Video Division to build the careers of directors Hype Williams, LITTLE x, and Benny Boom.
In 2002, Veronique founded the boutique management company, Milk and Honey, followed by its current incarnation, Sugar Management in 2006. As founding president, she specializes in discovering and developing an arsenal of award-winning directors and building their careers to critical acclaim. A few noted individuals include Director X (Director of studio film "Superfly"), Benny Boom, Diane Martel, Gil Green, Jonathan Mannion, Daps, and Melina Matsoukas (Executive Producer of the HBO Series "Insecure") among others: All whom are recognized in music videos, photography, television, motion picture, and commercial industries.
Her rare foresight in music and culture has kept her on the pulse of an ever-evolving industry.
In addition to cultivating directors, Ms. Veronique also cultivates the creative. She has served as Executive Producer, commissioning videos for Roc Nation, Def Jam Recordings, Epic Records and Bad Boy Entertainment. In 2015, she consulted for Vice Media as Creative Producer for the 2015 YouTube Music Awards, and produced visual content for icon Puff Daddy’s 'No Way Out 2' project and last album, 'Money Makin Mitch' including the hit videos "Finna Get Loose" featuring Pharrell, and 'You Could Be My Lover' featuring Ty$. In 2017, Veronique produced Jay-Z's 4;44 project with critically-acclaimed content for “Moonlight,” “4;44,” “BAM,” “Story of OJ,” and “Family Feud”. She then followed up to produce tour visuals for the 2018 OTR 2 World Tour (Jay-Z, Beyoncé).
Veronique has won Grammy Awards for producing Video of the Year for Rihanna’s "We Found Love" video (2012) and Beyoncé’s "Formation" video (2017).